TAKE CARE — WOMENS MENTAL HEALTH CAMPAIGN
Take Care is a campaign addressing women’s burnout due to unhealthy societal expectations in a male-centric world. It targets women ages 20-30, through social media motion graphics and posts. Then it leads to a website with educational information, resources, and more. I created a pitch deck to propose my visual identity, research, and rollout plan — then designed final components
Illustrator
Figma
Photoshop
AfterEffects
SOCIAL MEDIA pOSTS — MOTION GRAPHICS
FIGMA WEBSITE MOCK-UP
cAMPAIGN PITCH & ANIMATION STORYBOARDS
Presentation of visual identity proposal, research, and components for campaign in early ideation stages. I presented it to receive feedback as I began developing my final components.
