Resist the Rise
Resist the Rise is an campaign/organization branding project aimed at the imminent threat of sea level rise to Miami, Florida, specifically communities vulnerable to gentrification. The projections are meant to serve as a disruption to buildings in Miami Beach, to call attention to the issue. The branding is inspired by thermal gradients, meant to speak to the idea of global warming.
Public Campagin Mock Up
To call attention of local Miami communities, oceanic projections would be put on buildings that are expected to be underwater. Next to these buildings will be tents with pamphlets that further the message.
Website
The pamphlet sends users to a website that allows you to input an address and find out what year it is estimated to be “under water”. The websites also feature educational resources on how communities and businesses can prepare and combat the gentrification that occurs due to climate change.
Type: Pack, Sporting Grotesque, and Gaya