Balada! — Music Festival Brand Identity
Balada! is a bold and vibrant music festival identity. The title “Balada!” itself is Brasilian slang for going out at night, to the club or to dance. Inspired by Brasilian carnival, the festival showcases and celebrates latin art and music in the South American capital of the USA: Miami, Florida. The identity of the festival is meant to reflect the energy, vibrancy, and joy that makes latin art and culture.
Process
The poster design came from analogue experimentation. Layers and forms were developed by hand before being implemented into the poster system. I created a method to create fluid typography designed around shapes by hand, then converted letterforms to digital on Illustrator.
Brand Identity Guide Book
In addition to posters and merchandsie, I designed a Balada! Festival Brand Identity Guide booklet to serve as a guide, for other designers to design according to the brand aesthetics.
The cover is a laser cut version of the Balada! hand lettered typography.
For fun, I experimented with laser cutting my own real keychains based on the Balada! branding with acrylic!
